We offer insight, getting more from the services and investments you have already paid, but haven't shown you the expected net results. Example, there are Customer Relationship Management tools both for the web and marketing that can measure return, consumer experience and satisfaction. Do you understand these tools, how to use them or what they even are? We do and we can show you how to use them in real time and the benefit of implementing them.
We provide an insight to how the world consistently finds you and what you bring to the market place. Example, in some industries clients who use iconic imagery in their message can expect their clients to retain more of the information provide within their marketing materials. Should you be using icons, bullet points or logos in memory associated marketing?
Don't think of us as offering some magic wand however there is one point we can agree upon, knowledge is not magic. You know your company, your industry and where you expect to position yourself. What we offer, use what you know to increase your successful growth of your company while working with what you have already invested in.
Your Main Message
Use this space to tell people what your company does and why and how it does it. What're you known for? Who likes you? What's your number one competitive advantage?
Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.